TuLinkUp

Social Media Compaign

Project Overview

Tulinkup is a local-first tutoring platform that connects students, parents, and adult learners with verified tutors across the Niagara Region. I developed a data-driven social media campaign designed to increase brand awareness, engagement, and user acquisition through strategic, trust-focused content.

Role

. Developed the overall social media strategy
. Conducted audience . and competitor research
. Designed Instagram content, including carousels, reels, and stories
. Executed A/B testing to optimize engagement
. Measured performance using analytics and KPIs

The campaign was designed around clear growth objectives:

Increase engagement by 25%
Grow Instagram followers by 15%
Improve click-through rate by 20%
Increase post saves by 30%
Boost tutoring sign-ups by 20%

This project strengthened my ability to combine creative storytelling with data-driven decision-making, resulting in a campaign built for measurable growth.

TuLinkUp

UX/UI Designer
Social Media Strategist
Brand Designer

Jan 2026

Want to work together?

If you like what you see and want to work together, get in touch!

oghenefuyereo@gmail.com